Do you want to know the secrets of creating content that attracts many backlinks naturally? We reveal them to you here!
How to gain backlinks naturally?
Here are our 7 content creation tips that push webmasters to point backlinks to your site!
Content creation is one of the most important levers in digital marketing. Besides creating a community around the brand and adding value to Internet users, content creation is deeply rooted in SEO strategies.
Besides enriching the semantic field of a website, web content allows it to gain backlinks of great value. Here we will not talk about the power of content in inbound marketing , but about creating content that naturally attracts backlinks.
1. Web content: formats and types
Web marketing, or web marketing, relies on many types of content to attract Internet users, inform them, keep them and turn them into leads or potential buyers.
But mainly, digital content must bring value to the Internet user so that he can play his expected role. Thus, web marketers resort to the production of quality content to promote their brands. Here are the main content used in inbound marketing campaigns:
1.1. The video.
This audiovisual format has become popular after the emergence of video distribution platforms and social networks. It plays a key role in branding and customer loyalty.
Content marketers mainly distribute their videos on YouTube or social networks since these platforms bring together the largest number of Internet users interested in the video format.
The content of the video should be rich and informative so that it can generate interest. Other strategies are also used which rely on the virality of the videos.
In fact, this format is easily shared across different channels on the web and can trigger great responsiveness from internet users.
For an inbound marketing strategy to be complete, it must take this format into consideration and put in place an audiovisual content creation strategy in order to exploit the potential of this type of content.
1.2. The image.
It is a very popular advertising format that has always proven its effectiveness. By its suggestive power, the image represents the most present advertising format on the web.
Whether actual photographs or graphics, the image represents the most shared web content on social media. Thus, including this format in your content creation strategy is a must enrich the user experience on your web marketing channels.
1.3. The text.
The textual format is omnipresent on the web, it is the most predominant format on the web. It allows to inform, explain and guide the Internet user on the web. When we talk about content creation, we assimilate it is about the production of editorial content when it is not the only content format produced and present on the web.
2. Creating content that attracts backlinks
You have certainly understood that this is about content marketing, which has the goal of driving traffic to a website. A content creation strategy must be put in place in order to achieve the desired objectives in terms of visibility.
This strategy concerns the production of content for social networks and search engines mainly. In short, here are our tips for creating content that will naturally bring valuable backlinks to your website!
2.1. Create lists.
Lists are one of the most popular types of content on the web. Examples:
5 natural referencing techniques to improve the referencing of a website!
5 tips to monetize website traffic
20 tips on how to keep a customer
5 methods to get your website referenced and increase your traffic
In fact, the success of this form of content could be explained because the human brain is lazy and wants to learn with the least effort. It is for this reason that an article that concentrates information and presents it as a list is more likely to be read and shared on the web.
A study conducted by Buzzsumo, during which 100 million articles were analyzed, showed that articles in list form are the most shared on social networks after infographics (we come back to this).
To create good performing lists on social networks and which will be likely to attract backlinks naturally, certain rules, or, let's say good practices, apply:
- Make it longer: It is now confirmed that longer content would perform better on search engines. Besides, a list of 30 items would be more complete than a list of 10 items, wouldn't it? To achieve this result, you need to do more research and find additional information to add.
- Use credible sources of information or base your data on testimonials and facts.
2.2. Make infographics.
This is the most successful type of media in terms of attractiveness to backlinks. Thus, inserting an infographic in your article is a plus for boosting its natural referencing. However, creating such a medium is an art.
To get started, define your topic, collect data or related information, structure it and, if possible, sketch or mock it up. Then, if your team doesn't have graphic designers, you can try some online infographic creation tools or hire a freelancer on one platform. Pitch your request well and let the artist do what is necessary.
Once your infographic is ready, insert it into a well-detailed article to add value to the user. We advise you to leave the possibility to other webmasters to integrate your graphic creation in their publications by embedded.
In order for your infographic to be massively shareable on social networks and to bring you backlinks, you must respect certain recommendations:
- Don't forget to sign your creation
- Opt for a minimalist and uncluttered design so that information can pass in a fluid and clear manner
- Add a catchy title, this applies everywhere in content marketing
- Use colors and symbols that appeal to the internet user
2.3. Conduct statistical studies.
If you can conduct a statistical study revealing original and interesting data, you have probably won! All web marketers and bloggers love statistics and never hesitate to use them while linking back to the original site of the statistical study.
It is certainly not a simple thing to conduct an entire statistical study! Besides data collection, classification and analysis must be performed to derive meaningful results.
If you don't have the means to conduct a statistical study, consider collecting as much statistics as possible on a topic or related to the topic you want to cover.
Then organize these statistics to create a list. Your article would thus be a reference for all bloggers and webmasters who publish in this topic and be sure that they will point backlinks to your article.
To successfully implement this trick, you need to provide some interesting and useful data that will encourage webmasters to share it and include it in their posts.
2.4. Make case studies.
Everyone loves a motivational story! Why not use this in favor of your content marketing strategy?
It could be the success story of one of your clients, a partner, or a celebrity. The main thing is that the story you are going to tell is a source of inspiration.
Take the example of the SEO success story of Aurel Automobile , in this article we have told the success that our partner has had in the business development plan in one year of collaboration with our agency.
Such a publication should contain data to build credibility and illustrate success. That's what we did there. Do the same and detail the story with facts by comparing before and after a significant event. Here it is the collaboration with WAOO.
You can also conduct case studies that are relatively similar to success stories. The main thing is to keep the spirit of motivation and inspiration. If the case you are about to discuss has a great reputation and a community around it on the web, other webmasters will easily share your post and point backlinks to your site.
2.5. Interview a well-known influence in your field.
Influencers are famous for gathering a community around their social media profiles. These are the celebrities on the web and to each his own field. You can do an interview with an influencer ideally in your field.
To get started, look for an influencer with a large audience and an active community who doesn't hesitate to like, comment and share their posts on social media. Then contact the chosen person and offer an interview.
The agreement between the influence and the publisher varies depending on each person's goals, so do what is convenient for you.
The interview should be quite personal and should prompt fans of the influence to share it. Bet on the virality of your publication. In fact, besides the positive social signals it brings to you, such a post is likely to bring you valuable backlinks from the media.
2.6. Create “how to do something” tutorials.
This type of content is the most popular on the web since it can persist for years without losing value. However, you must avoid responding to specific needs or questions related to trends, since every day there will be new trends and your tutorial will no longer be valuable.
The format of your post should be simple and easy to read so that as many people as possible can understand it. It would be a good idea to insert a video within the article to better explain yourself.
Here, we must insist once again that your content must clearly answer the question "how" and bring real value to the Internet user who is looking for practical solutions to his problems. If you wrote your post based on your own experience, so much the better, your post would be more credible.
Please remember to include pictures, screenshots or illustrations (wikiHow as an example) to better explain your answer.
While writing the text, try to popularize the information and the answers you provide. Use simple language and get straight to the point. The clarity of your post is a key factor in its success.
Finally, before you write your post, try to choose a topic that poses a real problem and lacks simple answers. This way you will gain some sort of exclusivity on the subject and webmasters would be happy to point backlinks to your site by citing your tutorial.
2.7. Create the most comprehensive guides on the web.
For us, a guide is a set of tutorials that helps a person learn new skills or accomplish a certain mission. To successfully create your guide, start from scratch and define the problem your guide will solve and the added value it will bring.
Then try to cover all, really all, aspects of the topic you are dealing with. In fact, the web is full of guides and free resources, so you have to stand out by offering a complete publication.
Ask yourself all the questions related to the topic, find and group the answers to these questions, and then structure your guide.
Simplicity of content and accessibility of information is a key factor. In short, your guide should be accessible to people of all ages and all intellectual and cultural levels.
3. Bonus: take care of your online reputation!
Obviously, your reputation on the web is a determining factor in the success of your content marketing campaigns. No one would want to point a backlink to a bad, reputable site. What is a bad reputation site? Sites that smell of spam 10 km away, fake news sites, sites with illegal content or that convey hate messages, there are all colors.
In short, take care of your brand image and your e-reputation so that you are respected by those around you. In addition, everyone loves to point their outgoing links to authority sites, make yours one!
