As the owner of an e-commerce site Blogs, you are always on the lookout for the least method that will effectively boost your traffic, and therefore your sales, isn't it!.
Take a quick tour of effective ways to get more visitors to your site quickly. You quickly see that the opportunities to achieve this are many: banner ads, file purchases, Google ads, web marketing operations, etc. Ah, that's for sure, you have plenty to do, but at what cost ?
These tools, as effective as they are, are likely to cost you dearly.
And with no guarantee of affecting your turnover, what is more. Because, yes, they can allow you to gain a few new customers and turn a few sales, but will it really be profitable after all?
Hmm, not so sure ... In fact, unless you have the revolutionary product that everyone is raving about in your hands, a good chunk of the money you will have earned may immediately go back to your advertising costs. And of course, that's not what you want!
So, this is where the blog can become an effective ally for you to help you make your business last.
Are you puzzled? This is quite normal, and that is why I thought that an article which explains to you all the interest of a blog in parallel with your e-commerce site blogs could interest you.
You will see, I put my hand to cut that once the reading is finished, you will say to yourself "ah but of course, why I had not thought of it, this is what I need".
So let's go for the 6 good reasons to create your business blogs. Follow me!
1. Blogs have a knack for pleasing Google
SEO, does that mean anything to you? It is also called SEO (Search Engine Optimization) and it is a combination of techniques that allows your site to grab the attention of Google. If you do it right, you earn the merit of being placed in the first results of search engines, the Holy Grail of any self-respecting web merchant, isn't it!
It is a long-term job and one of the number one criteria is to have rich, varied, interesting and fresh content whose subject is always topical or updated if need.
In short, have ultra-dynamic content… quite the opposite of a simple e-commerce site which, once the pages have loaded, remains frozen. We agree, right?
Another important criterion for Google: being able to get as close as possible to the customer's search using the terms that will be typed in the search bar. This is called the , and it is important that it appears at the page title level.
However, product sheets often have the name of the product as a title, which is quite logical. While on Blogs, you can largely afford to post questions like "How do I effectively clean my tiles?" "Or" What are food supplements used for? "And that interests Internet users more, and therefore Google.
2. The blog can create a real proximity with your customers
When you sell products through a website, we will not lie to each other. Establishing a proper relationship of trust with customers is not the easiest.
There are millions of e-commerce sites out there, and unless you're targeting a very specific audience that no one had thought of, there are certainly thousands of you who have had the same idea for products.
So obviously I'm not saying that makes your site an uninspiring , but it's harder to persuade customers to come to you rather than the virtual neighbor.
In addition, very often, if customers are attracted in the first place by the ease of action offered by the web (place an order at 10 p.m. from your sofa, at 7 p.m. in the doctor's waiting room with the youngest child) , but an essential point is missing in their act of purchase: the exchange with the seller.
It is also here that the famous articles such as "how to clean your tiles" all take their interest: for the reader who gains tips and tricks, but also for you, because it is the opportunity to place a or two products that you sell (provided, of course, that they really correspond to the theme).
The consumer is then more interested in the product in question since it responds directly to his need. This is called the principle of reciprocity .
Finally, by writing articles related to your activity, you open the discussion with your customers who can ask you questions or make comments in comments. And if there is one quality that is recognized by Internet users, it is that of loving giving their opinion and communicating! ;-)
I come moreover to point number 3 ...
3. The blog opens the doors to social networks
This is not a revelation, social. Socials represent a considerable lever to increase the traffic of a site.
All web entrepreneurs, including e-merchants like you, make Facebook, Twitter, LinkedIn and Instagram one of their main communication and web marketing tools.
So you insert links on your pages and you widely disseminate your latest offers via these essential social media.
But are you really convinced that it works? How many product sheets do you see scrolling through the news feeds? Not masses, is it!
Eh, yes in social networks, it is the word “social” which is shown and not “commercial”!
So how do you use these media to bring people to your site blogs?
The answer, you obviously understood it before I even gave it, is the Blogs.
While Internet users see little interest in disseminating commercial offers (unless it is the business of the century), they are crazy about one thing: sharing articles that are worth a look and that could interest their " friends " !
4. Blogs are a real traffic booster
So, as we have just seen, by publishing good articles on subjects that interest customers, you create real added value for your business.
Indeed, if you make you want from the title of your article (among web content pros, this is called "copywriting"), you have a good chance that the Internet user, intrigued, clicks on the shared link.
And there already, you have almost won, because if the treated subject (related to your field of activity, I remind you) challenges the reader; he clicks on links to your site that you will have subtly (and usefully) integrated into your text.
And that's how to get a visitor in 2 clicks!
Okay, of course, I will not lie to you. Before we get there, there is a lot of writing work, but it is definitely worth the effort!
5. The blog reinforces your quality of expert
What if we come back to a client's needs a bit ...
Certainly, some customers know what they want straight away and rush headlong into the product that interests them.
Let's leave these convinced aside and focus on most consumers who need advice and reassurance before making the purchase.
In store, it's easy. Salespeople are available to answer all their questions, but not on a website.
But on the web, it's a different story. You may have done everything to make the description of your product. You cannot think of everything, and if it were the case, the text would quickly be indigestible.
The consumer may therefore need additional information or advice. By writing articles on topics that you master, you show your expertise to your client, who will feel in the presence of a salesperson who knows all about it. And everyone knows it. In commerce, trust is won, and once it's done, it's a guarantee of loyalty. ;-)
6. The blog is full of ideas to improve yourself
Because you are human, you do not have infused science and you cannot read minds (that would be so much easier, wouldn't it!) In short, you may make mistakes and run out of ideas.
The advantage of blogging is that customer comments at the end of the article are a gold mine of suggestions. So, use it wisely, and don't forget to thank the Internet user. He will appreciate that you have taken his opinion into account and it will boost your sympathy capital.
Of course, to collect comments, think at the end of the article to involve your readers by encouraging them to give their opinion or ask their questions.
There you go. I hope I have convinced you about the positive influence that Blogs can have on your business.
So it is far from being a simple job, it will be necessary to find interesting subjects and it is not always easy to know where to start.
To help you, I invite you to discover the principle of the purchase cycle.This concept will give you the keys to:
- Better understand the needs of your prospects,
- Publish the articles they need,
- Increase your site traffic.
And you? Do you have any other tips to share with us below in the comments?