The content is good. Thus good, in fact, that social networks are saturated with it. To provide you associate degree idea, each minute, SEO and content marketing. we have a tendency to have:
694,000 videos were created on TikTok, 350,000 tweets were announced on Twitter, and 510,000 comments were posted on Facebook (source).
surfboarding during this ocean of publications thus suppose fixing a solid social media strategy and manufacturing content capable of attracting the (highly sought-after) attention of web users.
If you're trying to find an answer to extend your infamy and generate engagement together with your social publications, we have a recommendation for you:
Use interactive content. Additional dynamic than “passive” content, extremely prized by web users, it's conjointly more impactful and advantages from robust.
Microorganism potential. such a large amount of smart reasons to push interactivity, don't you think?
During this article, you'll realize everything you would like to form interactive social media content that supported your goals and also the messages you're wanting to urge across. SEO and content marketing.
Contents
- what's interactive content and why is it necessary for your social media strategy?
- Interactive content, what for?
- How to produce active content for social networks (and benefit of it)?
- Conclusion
what's interactive content and why is it necessary for your social media strategy?
what's interactive content?
In its simplest form, content is “interactive” once it needs user engagement. Instead of remaining passive, the user is prompted to require an action: click on a link, answer a question, share content, take part in an exceedingly game, interact with different users, build a donation - you have got entered the 'idea.
Any sort of content is interactive as short because it implies action by the web user. Merely posting a picture and asking users to discuss it meets this definition. However, some formats are additional contributive to interactivity than others:
- The image carousel (which needs clicking to scroll).
- The survey (which the web user should answer),
- The competition (which involves, for example, posting content),
- The quiz (with an option to be created among many possibilities),
- Interactive infographic (which presents information dynamically),
- Live looking (which encourages the subscriber to shop for a product),
- Interactive video (in that the user will take part, especially via a chat)
Social media perpetually promote activity
Perhaps social media is interactive that engagement is written in their DNA. Basically, they're accustomed publish content, interacting with different subscribers, and communicating with wanted ones.
The very fact is that this interactive dimension is gaining momentum among professionals.
Social platforms are developing options that always promote interactivity between firms and users (who also are their prospects or customers). Through these features, brands are, in an exceedingly way, inspired to form interactive content for social networks.
a straightforward amendment within the sort of link illustrates this development: Instagram recently place associate degree finish to the known “swipe up” in its stories (to access external content) in favor of a “link” sticker.
This label has an identical aim (“push” users to a website outside the network) however, with a serious advantage for brands: the link is clearly recognizable, and also the web user currently is aware of precisely what to expect once clicking on it. A technique to spice up interactivity by enhancing the transparency of content.
This is often all the additional attention-grabbing because the sticker is accessible to all or any accounts, and not simply to those with over 10,000 subscribers.
On the far side of the functionalities, it's the terrible nature of some platforms that are developing to maneuver towards additional interactivity.
The Twitch network, originally dedicated to video games, is bit by bit turning into a live event platform wherever you'll stream, gift your works, SEO and content marketing even supply political content (like the interview by former President François Hollande in March 2021) or instructional (the “Science and Technology” class extra in 2018).
With, always, the likelihood is given to users to take part in life events via instant messaging.
Why produce active content for social networks?
These developments meet additional needs: on the one hand, web users are perpetually more keen on interactivity with companies.
The democratization of the mobile contains a ton to do with it because the smartphone remains the popular channel for connecting to the online (for 51% of users in step with the joint survey by AREP and also the CSA relayed here).
However, on bare screen, it's far more tempting to interact with content than to consult it passively.
On the opposite hand, brands and organizations want to reinvent themselves on social media to attain their goals:
Attract attention, generate engagement, differentiate themselves from the competition, increase their conversion rate, facilitate access. To their merchandise, or services.
This is often even more true {in during akin associate degree exceedingly|in a very} sophisticated health context, that forces non-public and public players to vary digitally to adapt to new digital habits.
Finally, the microorganism potential of interactive content shouldn't be overlooked. Remember the story of the “egg” on Instagram: in 2019, an account known as @world_record_egg was created specifically to post the image of an egg and generate as several interactions as possible. To date, this post has accumulated fifty-five million likes!
Interactive content, what for?
It's thus essential to integrate the increasing interactivity of social platforms into your content strategy. however 1st of all, you want to raise yourself the question of "why". What goal are you wanting to attain by selecting to form interactive content for social media?
we will so distinguish 3 main "goals" for the creation of interactivity on the networks: sale, dissemination of knowledge, and social engagement.
Interactive content for industrial functions
Interactive media facilitate boost sales. Several brands are showing this with posts that, whereas pushing web users to take part, enable them to draw attention to their products.
This is often what Interflora will terribly regularly, counting on calendar events to launch contests (such as on Grandfathers' Day), or Sarenza by providing web users the selection between two varieties of wear ("skirt or shorts for the summer?”) by clicking on links that result in the class pages of the brand's site.
Live to look is another example of however social media is turning into additional interactive.
This “teleshopping” web version is so gaining momentum. Sephora's “Facebook Live Fridays” is an honest illustration of this:
wonder merchandise complete is showing its cosmetics live by providing web users the chance to shop for them online.
Informative and academic content
Making interactive content for social networks may also aim to circularize information, facilitate access to information or draw attention to causes (ecological, social, health) as an example within the context of moral promoting.
The interactive infographics and videos are notably suited to the current process, within which several public establishments have embarked.
An honest example is that the Palace of Versailles, whose recent account on TikTok attracted 230,000 subscribers in six months.
The establishment organizes live events there, akin to conferences that include specialists. a technique for the country house to take care of its activity despite the difficulties joined to the health situation, however conjointly to succeed in a young audience (15-35 years old) who seldom move to museums.
Charitable content
Finally, in recent years, we've witnessed the emergence of a brand new trend: the very fact of making impactful content for networks to support a cause, and to encourage web users to provide time or cash.
Money for the advantage of it. An initiative that refers to a sort of social marketing.
Recently, it absolutely was the "Z Event" on Twitch that attracted attention by raising ten million euros for the regarding} Action Against Hunger.
In previous years, the event (which brings along personalities from the globe of streaming) had raised funds for Amnesty International, the Louis Pasteur Institute, or Médecins Sans Frontières (more details during this article).
the way to produce interactive content for social networks (and benefit of it)?
Currently, that you just understand additional about interactivity on social media, we have a tendency to invite you to find how to form content that may promote interactions with web users. For this, it's necessary to follow many steps.
- Outline your target audience, to create interactive content for social networks that can reach them. This supposes, upstream, to understand your audience because of a client insights approach.
- Establish the relevant social platforms in step with your targets and also the content you would like to create. For example, we are going to gayly target TikTok to succeed in a young audience and to launch challenges (via contests).
- Diversify the content according to the platforms used. Every social network offers its own content formats and functionalities, that should be taken into consideration to get interactivity. Thus, Twitter is additionally suited to contests and interactive infographics, Instagram and LinkedIn make it easier to form surveys and quizzes, and so on.
- Target creativity. As interactive media development, it becomes tougher and harder to differentiate yourself. An honest thanking to do that is to be inventive to boost classic formats. Some brands have specialized (so to speak) within the look for creativity, akin to Zoom with its virtual background competition or the yank nourishment chain Wendy' which has created a habit of "roasting" (with us, it looks to “clash” users and makes on Twitter.
- Place CTAs or links within the content. The aim of interactive media with a billboard dimension is to refer web users to the brand's products. This is often the role of call-to-action buttons and links (to external sites) to be placed in your publications.
- Arrange your content. Any effective social media strategy needs coming up with ahead to understand what to post, for whom, and when. This suggests fixing a correct publication schedule, as an example, via an engagement platform.
Conclusion
Creating interactive content for social networks is beyond any doubt a good thanks to differentiating yourself from the competition, grabbing the eye of (very) several users, and attaining your goals - sell merchandise or services, inform or educate.
Defend a social cause. The evolution of social platforms is additionally occupancy the direction of additional interactivity, not solely through functionalities that aim to facilitate interactions (between brands and users, between users themselves), but also turning into progressively interactive (like Twitch).
Following social media trends, adapting to those changes, and finding the correct tools to form relevant content is, therefore, additional necessary than ever.
Discover the solutions offered by SEO and content marketing to form impactful content and become a key player on social networks. Contact the U.S. for more info!
