The Social media networks have occupied an important place in the corporate communication strategy. Indeed, they make it possible to promote offers, products and events, to stay in constant contact with customers and to share news about the company.
The presence on these platforms has become fundamental to boost awareness and brand image. However, it is crucial to manage your accounts well in order to profit from them effectively.
Discover the distinct steps to follow to carry out an editorial strategy on social networks.
The importance of establishing an editorial calendar for Social media
What would a communication strategy be without social networks? To manage your accounts in the best possible conditions, it is essential to establish an editorial calendar . It will allow you to plan the regular.
Publication of your content, develop Social media campaigns and try out various marketing strategies. In addition, it will be easier for you to review your posts.
This calendar will optimize the organization of your editorial strategy. All members of the editorial team will familiarize themselves with their respective tasks. This will allow them to prepare posts in advance, so that they are relevant and impactful.
Plus, you can expect major holidays and dates and create captivating visuals for the occasion. In this way, you will have every chance to mark the spirits of your targets.
But this calendar is also the key tool for analyzing the engagement rate of the target audience. You will define the hours to publish the content, the centers of interest of your targets, their preferences, or even the CTAs to adopt.
The editorial strategy in 5 steps:
As you will have understood, the editorial calendar is the pillar of your communication strategy on social networks. It remains to be seen how to establish it according to the rules of the art.
1. Identify the target audience and define the Social media networks to use
Identifying the target audience is necessary to reach them effectively. There is no point in posting content without knowing the profiles you want to reach. To do this, you must.
Perform an analysis on the demographic data of your targets (age, sex, tastes, etc.) And be aware of their use of social networks. Simply because the choice of platforms to operate will depend on it.
2. Use an editorial calendar template
To avoid wasting time, editorial calendar templates for Social media will be your best allies to start with. Whether you go for Instagram, LinkedIn, Facebook or Twitter, it's easy to find the right schedule. This tool will make it easier for you to program your campaigns and organize the publication of regular content.
3. Define the type of content to post
It is not always easy to choose the content to publish. However, the quality of the content has a direct impact on the engagement rate of targets. If you have just joined a platform, analyzing the competition is essential to choose the right keywords according to the targets.
Keeping up to date with the latest trends in your industry is also essential. You can then use your old posts that generated traffic to further improve your content. Milestones can also help you define the type of content to post.
4. Develop the regularity of posts
After you have defined the social networks to use and the content to share, you need to adjust the frequency of publication on your accounts. You can do this daily, weekly, or monthly, depending on how often your audience connects. Know that the success of your editorial strategy does not depend on the quantity of posts published.
5. Measure the impact of your presence on Social media networks
Once your editorial strategy is in place, all you have to do is monitor the results and measure its effectiveness. There are many tools that can give you access to crucial information about your published content. You can even use them to determine the best time to distribute your posts to increase the engagement rate of your targets.
Our advice
Once your editorial strategy for your social networks has been defined, we recommend you entrust the writing of your publications to professional web editors on Tech Explorist .