It is sometimes necessary to speed up the indexing of its content on Google, especially for hot content that cannot afford to be out of date before being indexed!
Except that it can take an hour or a week for the search engine to integrate your new blog post or your new web page into its index.
Fortunately, there are tips to speed up your indexing on Google and reduce the time between its publication and its visibility in search results.
1. Request indexing of a priority URL
From Google Search Console, click on "URL Inspection" on the left menu. The tool will tell you if your URL is well indexed. If not, request indexing from Googlebot, Google's crawler. The robot will thus put your URL in its list of priority pages, which can speed up its passage on your website.
2. Generate a Sitemap.XML file
This is the most used technique to speed up its indexing on Google. The Sitemap file is a site map that will tell crawlers which pages should be indexed, avoid oversights and, above all, integrate priority pages into your crawl budget.
The XML file will list all of your hyperlinks and provide important information about your pages. Remember to include the <lastmod> tag to inform the robot of the last modification and the <priority> tag to speed up its indexing on Google.
To reduce indexing time, it is also a good idea to generate a separate sitemap for images and videos if your site has a lot of them, or even create multiple sitemaps for large sites.
Next, submit your sitemap to Google, either from Search Console or by embedding your sitemap link in the robots.txt file at the root of your website.
3. Link your content to important pages
When writing new content, consider attaching it to an authoritative page on your site. Orphan pages are difficult for robots to detect, so it is essential to create "link bridges" that will point robots in the right direction.
Not only will you speed up your indexing on Google, but the practice will improve your internal networking and, therefore, optimize your natural referencing. To find the best performing pages, use Google Analytics. In the menu, click on "Behavior", then "Site content" and finally "All pages".
4. Refresh your old pages and post regularly
It's no secret, robots will not be interested in your site if it is inactive! In order for Googlebot to notice your site, it is necessary to post new blog posts frequently. But beware, the goal is not to feed only the bots, your content must above all be written for your readers.
Set yourself an editorial calendar of at least one article per week, update your old content with recent information and, above all, create quality, unique and relevant content.
5. Optimize your URL
Optimizing your URL is a very simple and yet very effective trick to speed up your indexing on Google. The structure of your URL will give simple information to robots: the name of your site, in which category your content is classified and the subject covered. Favor short URLs so that they are more understandable by search engines.
6. Improve your page loading speed
The loading time of your site is extremely important for your indexing. Two reasons for this:
- If your page takes a long time to load, your crawl budget will be affected and the robot will index fewer pages.
- The loading speed is part of Google's indexing criteria. Its goal is to offer the best possible user experience to Internet users and if your page is slow, it will be penalized.
Check your page load time with the passepied Insight tool and correct any errors shown on the report.
7. Attract quality backlinks
The quality backlinks pointing to your site are the assertion of your notoriety with Google. The more inbound external links you attract, the more you will speed up your indexing on Google.
Post your new content on social media, but be careful, don't just post your link. You also need to be active on social media to get the bots' attention. Twitter, Reddit and Facebook are social platforms to be favored, because robots are very present there.
In addition, if you generate more traffic to your website, you send a positive message to Google, which will then index your URL as a priority.
Our advice
With these tips to speed up your indexing on Google, your new URL should appear in search results faster. But to climb the SERP steps, your texts must be of high quality and SEO optimized.
There is only one solution for this: entrust the writing of your content to our professional web editors !